Nepal: Saroj Dahal, a 28-year-old follically challenged man, was waiting outside the dermatologist’s room at a clinic in Shantinagar, Kathmandu for his follow-up appointment. It would be his second treatment for his receding hairline.
Dahal
said he was frustrated with his baldness. “It made me a laughing stock
everywhere I went,” Dahal told the Post. “Now there is some hair growth and
that has improved my self-confidence, all thanks to dermatology procedures.”
Due
to the growing demand for cosmetic surgery, the skin and hair care industry in
Nepal is thriving. Although there is no record of their number, insiders say
there could be hundreds providing such services, with most of them based in the
Kathmandu Valley.
There
are benefits of cosmetic surgery. It improves appearance and self-image and
helps people deal with anxiety related to their body.
Undergoing
surgery as a beauty-enhancing treatment service has become a lifestyle choice
for an increasing number of people. Until a few years back, the procedure was
largely limited to elite groups.
Reports
show that men are opting for surgery in greater numbers than ever before, but
it is still women who predominantly undergo such treatments.
The
business has become lucrative in Kathmandu.
A
preliminary visit can cost anywhere between Rs5,000 and Rs15,000 for minimally
invasive surgeries like botox and the cost of skin care products like retinoid
creams.
Kathmandu
Clinic of Cosmetic Surgery was established in 2012 as one of the leading names
in the market.
The
treatments for laser hair removal for upper lips start at Rs4,000 per session.
Lavana
Skin and Hair Clinic places special emphasis on providing anti-ageing
treatments. An injection for eye lifts starts at Rs13,000.
Doctors
say that people in their late-40s opt for eye bag surgery—which is a procedure
that lasts for two to three hours and costs around Rs42,000.
Services
like acne scar removal and intense pulsed light (IPL) treatments, which use
waves of light to address a range of skin concerns, cost about Rs6,000 and
Rs3000 a session, respectively. These are popular among teenagers and young
adults and their demand is increasing despite the high cost.
Lavana
Skin Care said it has a week-long waitlist.
According
to dermatologists, the impact of influencer culture on social media platforms
and the desire to look presentable and youthful has fueled the surge in demand
for those procedures.
Akarshan
Skin Laser and Hair Clinic, which was launched by Dr Smriti Shrestha eight
months ago, is already packed with clients.
“It’s
TikTok that helped me increase the clients,” Shrestha said. “We used to create
TikTok videos providing details on various treatment procedures.”
But
with TikTok banned in the country, the number of new inquiries at her clinic
has almost halved, she said.
For
startups like Shrestha’s, TikTok was a free medium of advertisement.
Shrestha
has been working in this field for the past seven years. She previously ran
another clinic with her husband, who is also a dermatologist. She now has her
independent venture.
The
cost of starting the venture, however, is very high.
“It
is difficult to set up the clinic,” Shrestha said. “The costs of machinery are
exorbitant.”
They
are imported from countries like China and Spain.
Laser
hair removal and wrinkle removal devices can cost over Rs4 million, said
Shrestha.
The
clinics are receiving inquiries from Nepalis living abroad too, as the
procedures are affordable in Nepal. Most clinic owners the Post talked to said
they receive 10 to 30 clients a day.
Established
clinics like Avaran Skin and Hair Clinic in Durbarmarg have also seen a surge
in demand and are even attracting foreign clients.
The
business is booming. But there is a catch.
Many
cosmetic surgery clinics are not registered. There is no law governing them
either. And it’s not a recognised medical specialisation in Nepal.
Transplant
surgery involves cutting the skin, and even though people are happy to have a
few hairs back and make their skin glow, there is a lack of supervision.
Transplant
tourism has also exploded, particularly for diaspora Nepalis, who the clinics
offer package deals.
Insiders
say without proper law and supervision, the surgeon is not held accountable as
some institutions don't follow high codes of conduct when it comes to patient
care.
Insiders
say many new clinics have failed to follow proper medical procedures.
The
skin- and hair-related cosmetic services are registered at the ward and
district level but not under the health-related category. They are not properly
regulated or monitored by any authority.
Dermatologists
say patients can lodge complaints about the problems caused during treatment at
the Nepal Medical Council. The medical council’s role, however, is to conduct
licensing examinations of the doctors and to monitor and regulate medical
education in the country.
Krishna
Prasad Adhikari, spokesperson for Nepal Medical Council, said they only keep
records of doctors and not their clinics. “Such records are kept by the
Department of Health Services,” he said.
Dr.
Anup Bastola, director of the Curative Service Division of the Department of
Health Services, said that there are no laws related to cosmetic surgery. “We
have been working to prepare the standards related to cosmetic surgeries since
last year. It’s taking time.”
So,
until the standards or laws are prepared, the respective authorities at the
local government or provincial government should monitor the activities, he
said. “We also conduct inspections.”
He
said that most clinics performing cosmetic surgeries are not registered.
Lalit
Thapa, deputy registrar at the Office of the Company Registrar, said smaller
clinics are advised to register in the Department of Cottage and Small
Industries due to the faster and more convenient process.
The
department generally registers health-related polyclinics rather than cosmetic
clinics, said Shivaram Bohara, its spokesperson.
Dr
Prakash Budhathoki, spokesperson for the Ministry of Health, said cosmetic
surgery clinics are thriving and many are operating even though they don’t meet
basic standards.
In
Nepal, hydrafacial has been the most popular service among people of all ages,
said Smita Karki, a staff of Avaran Skin and Hair Clinic. “Especially in the
wedding season, customers come for skin rejuvenation to look better in the
photos,” she added.
Hydrafacials
are facial treatments performed by a specialised machine that carries out
suction, cleansing, and the infusion of rejuvenating chemicals into the pores.
An hour-long hydrafacial session costs about Rs5,000.
Other
popular services are laser hair removal for a full face, which can begin at
Rs40,000 for a package of six sessions.
The
increase in demand for extravagant cosmetic procedures and expensive aesthetic
skin care has, however, hit the traditional beauty parlours and salons, which
were quite popular until a few years ago.
Sushila
Pradhan, who has been running her beauty parlour in Maitidevi for the past nine
years, said the number of her regular customers has nosedived.
“Some
have switched to machine-based facial treatments,” she said.
While
decades-old beauty parlours are dying, cosmetic surgery is attracting middle-class
millennials.
Shrestha,
owner of the Akarshan Clinic, said that “cosmetic tourism” would even help the
country bring in foreign currency. “For this, Nepal needs to develop its
dermatology and cosmetic surgery services, train new professionals and promote
skilled ones,” she said. “But the law to govern the industry is a must.”
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